Google Updates JavaScript SEO Guidelines With Fresh Canonical URL Advice

Google Updates JavaScript SEO Guidelines With Fresh Canonical URL Advice Obah Sylva December 18, 2025 Google has updated its JavaScript SEO documentation with new guidance on how canonical URLs should be handled on JavaScript-rendered websites, warning developers and site owners that inconsistent signals before and after rendering can lead to unexpected indexing outcomes. The […]
Google Search Central Live Dubai 2025

Google Search Central Live Dubai 2025 Obah Sylva October 27, 2025 I watched live the October 21, 2025 inaugural Search Central Live event in Dubai, hosted by Google, which brought together website owners, publishers, digital marketers, web developers, and SEO professionals for a day of insights into the evolving world of search. Here are some […]
Semrush Bolsters AI Search Defenses: New Dashboard Tracks Visibility Amid SEO’s AI Overhaul

Semrush Bolsters AI Search Defenses: New Dashboard Tracks Visibility Amid SEO’s AI Overhaul Obah Sylva September 26, 2025 In a digital landscape where artificial intelligence is rewriting the rules of discovery, Semrush, the SEO powerhouse behind tools used by millions of marketers, is doubling down on helping brands navigate the chaos. The company unveiled an […]
Zero Clicks: How to Adapt to Save Your Brand

Zero Clicks: How to Adapt to Save Your Brand Obah Sylva September 24, 2025 Zero Clicks? The days when a top Google ranking guaranteed steady website traffic are gone. The rise of zero-click searches has rewritten the rules of online visibility, leaving brands scrambling to adapt. Today, more than half of search queries end without […]
Google Search Console Adds ‘Achievements’ Report to Celebrate Your SEO Milestones

Google Search Console Adds ‘Achievements’ Report to Celebrate Your SEO Milestones Obah Sylva September 21, 2025 Website owners and digital marketers now have a new way to celebrate their progress, as Google has introduced a dedicated “Achievements” section in Search Console. The new feature, previously delivered only through monthly Insight emails, is now fully integrated […]
Google’s Silent SERP Tweak Upends SEO Industry: &num=100 parameter vanishes, sparking data chaos, cost surges

Google’s Silent SERP Tweak Upends SEO Industry: &num=100 parameter vanishes, sparking data chaos, cost surges Obah Sylva September 20, 2025 In a move that has blindsided the $80 billion search engine optimization (SEO) industry, Google has quietly dismantled a decades-old URL parameter that allowed tools to pull 100 search results in a single query. The […]
Businesses scramble to adapt as AI search platforms reshape digital marketing landscape

Businesses scramble to adapt as AI search platforms reshape digital marketing landscape Obah Sylva September 10, 2025 New research reveals 89% of B2B buyers now rely on ChatGPT and similar tools, forcing companies to overhaul their online visibility strategies. Companies across industries are racing to implement “Generative Engine Optimization” (GEO) strategies as artificial intelligence platforms […]
SEO Tips for Small Businesses 2025: Game-changing strategies that actually work

SEO Tips for Small Businesses 2025: Game-changing strategies that actually work Obah Sylva September 7, 2025 Here are SEO tips for small businesses. Stop wasting money on SEO tactics that died in 2020. Here’s what small businesses need to know to dominate local search in 2025. The SEO Reality Check Every Small Business Owner Needs […]
Google, Apple Delete Millions of Apps: Are Fraudulent Apps Still on Our Phones?

Google, Apple Delete Millions of Apps: Are Fraudulent Apps Still on Our Phones? Obah Sylva August 28, 2025 In a sweeping crackdown on unsafe software, Google and Apple have removed millions of fraudulent apps from their platforms over the past two years, raising fresh concerns about the safety of apps on users’ devices. A new […]
Step-by-Step Guide to Optimizing Your Website for AI-Powered Search in 2025

Step-by-Step Guide to Optimizing Your Website for AI-Powered Search in 2025 Obah Sylva August 24, 2025 Looking for step by step aid to optimise your website for AI-powered search optimization? Search is changing fast, and so is the way people discover content. AI-generated answers, zero-click results and conversational tools like ChatGPT are compressing the classic […]