How SEMRUSH Went Invisible to ChatGPT and Fought Back: Inside Battle Story for AI Visibility
How SEMRUSH Went Invisible to ChatGPT and Fought Back: Inside Battle Story for AI Visibility Obah Sylva December 29, 2025 Just weeks after Semrush launched Enterprise AIO and the AI Visibility Toolkit, an internal test delivered an uncomfortable surprise. A simple query was entered into ChatGPT asking about AI monitoring tools. The response listed every […]
Google Updates JavaScript SEO Guidelines With Fresh Canonical URL Advice
Google Updates JavaScript SEO Guidelines With Fresh Canonical URL Advice Obah Sylva December 18, 2025 Google has updated its JavaScript SEO documentation with new guidance on how canonical URLs should be handled on JavaScript-rendered websites, warning developers and site owners that inconsistent signals before and after rendering can lead to unexpected indexing outcomes. The […]
AI Search Is Rewriting Brand Visibility—But Not Your Entire Strategy
AI Search Is Rewriting Brand Visibility—But Not Your Entire Strategy Obah Sylva December 5, 2025 With forecasts of being the primary search tool for 90% of US citizens by 2027, it’s clear that from discovery to decision, AI search is already central to how users access information.These platforms are no longer just conversations. They’re shaping […]
Google’s AI Overviews Upend Global Media: Publishers Warn Of A Digital Earthquake Hitting Search, Traffic And Revenue
Google’s AI Overviews Upend Global Media: Publishers Warn Of A Digital Earthquake Hitting Search, Traffic And Revenue Obah Sylva November 25, 2025 Google’s rapid rollout of AI-generated search summaries is triggering one of the most dramatic shake-ups the digital publishing world has experienced in two decades. The Euronews report on the impact of AI summaries […]
2026 Local SEO: The Hyper-Local Playbook for Small Businesses That Want Real Results
2026 Local SEO: The Hyper-Local Playbook for Small Businesses That Want Real Results Obah Sylva October 28, 2025 Imagine this: A customer in your neighbourhood types “coffee shop near me” into their phone. Google doesn’t just show city-wide results, it prioritises spots blocks away. In 2026, 46% of all Google searches will have local intent, […]
How to Build a Disciplined SEO Strategy That Balances Quick Wins, Long-Term Growth in 2026
How to Build a Disciplined SEO Strategy That Balances Quick Wins, Long-Term Growth in 2026 Obah Sylva October 14, 2025 looking for SEO strategy? The SEO landscape has never been more chaotic. With AI tools reshaping search, algorithm updates arriving constantly, and endless noise on social media, it’s easy to fall into panic mode, worrying […]
How to Set Up Solid SEO Foundation in GEO Era: A Complete Guide for 2025
How to Set Up Solid SEO Foundation in GEO Era: A Complete Guide for 2025 Obah Sylva October 10, 2025 How do you set up SEO in GEO era? The search landscape is experiencing its most dramatic transformation since Google’s inception. With AI-powered search engines like ChatGPT, Google’s AI Overviews, Perplexity, and Bing Copilot reshaping […]
Semrush Bolsters AI Search Defenses: New Dashboard Tracks Visibility Amid SEO’s AI Overhaul
Semrush Bolsters AI Search Defenses: New Dashboard Tracks Visibility Amid SEO’s AI Overhaul Obah Sylva September 26, 2025 In a digital landscape where artificial intelligence is rewriting the rules of discovery, Semrush, the SEO powerhouse behind tools used by millions of marketers, is doubling down on helping brands navigate the chaos. The company unveiled an […]