How to Set Up Solid SEO Foundation in GEO Era: A Complete Guide for 2025

How to Set Up Solid SEO Foundation in GEO Era: A Complete Guide for 2025 Obah Sylva October 10, 2025 How do you set up SEO in GEO era? The search landscape is experiencing its most dramatic transformation since Google’s inception. With AI-powered search engines like ChatGPT, Google’s AI Overviews, Perplexity, and Bing Copilot reshaping […]
Semrush Bolsters AI Search Defenses: New Dashboard Tracks Visibility Amid SEO’s AI Overhaul

Semrush Bolsters AI Search Defenses: New Dashboard Tracks Visibility Amid SEO’s AI Overhaul Obah Sylva September 26, 2025 In a digital landscape where artificial intelligence is rewriting the rules of discovery, Semrush, the SEO powerhouse behind tools used by millions of marketers, is doubling down on helping brands navigate the chaos. The company unveiled an […]
How To Win With Local SEO: Focus on Reviews and Customer Sentiment

How To Win With Local SEO: Focus on Reviews and Customer Sentiment Obah Sylva August 22, 2025 For years, businesses relied on NAP consistency, citations, and optimized Google Business Profiles to secure local rankings. While these fundamentals still matter, the way search engines and large language models now present results puts reviews and customer experiences […]
Traditional SEO Dying as AI Chatbots Take Over: Businesses rush to master next frontier of online discovery

Traditional SEO Dying as AI Chatbots Take Over: Businesses rush to master next frontier of online discovery Obah Sylva August 21, 2025 The age of traditional search engine optimization is collapsing, and the future belongs to AI-powered chatbots. As generative AI tools like ChatGPT, Claude, and Gemini become the first stop for millions of people seeking answers, the […]