The Digital Desk
SEO & tech news, filed weekly.
Notes from the field — SEO changes, web performance, and what they mean for Nigerian businesses. Click any article to read the full piece.
How Often Should You Actually Publish for SEO?
“How often should I publish?” is one of the most common questions in SEO, and one of the most consistently […]
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Editorial SEO: Balancing Journalistic Standards With Search Rankings
Every newsroom that takes SEO seriously eventually runs into the same argument: the editor wants the headline that tells the […]
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Google News & Google Discover: How to Get Your Articles Featured
Getting an article into Google News or onto a reader’s Google Discover feed can send more traffic in a single […]
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How Nigerian News Sites Can Rank Higher on Google
Why Nigerian news sites struggle with SEO, and practical fixes covering Core Web Vitals, Google News eligibility, and headline structure.
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Writing SEO Headlines Without Sounding Like Clickbait
The headline formula that ranks and gets clicked without resorting to clickbait — with practical techniques and real before-and-after examples.
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How to Run a Content Audit (Your Old Posts Might Be Hurting You)
A step-by-step process to audit your existing content — finding outdated, thin, or cannibalizing pages that quietly hurt your rankings.
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Topic Clusters and Pillar Pages: A Content Strategy That Actually Ranks
What topic clusters and pillar pages are, why the structure works, and a step-by-step process to build one for your own...
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How to Write Author Bios That Boost Your Site’s Credibility
Why author bios matter for E-E-A-T and SEO, what makes a strong one, and a simple template to write bios that...
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What Is E-E-A-T and Why Google Cares About It in 2026
What E-E-A-T stands for, why Google cares about it more than ever with AI content on the rise, and how to...
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Local Citations: Where to List Your Nigerian Business Online
What local citations are, why they matter for Nigerian businesses, and exactly where to list your business for real local SEO...
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How to Rank Your Business on Google Maps
The three factors Google uses to rank the Local Pack, and practical steps to improve your relevance and prominence on Google...
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NAP Consistency: Why Your Name, Address & Phone Must Match Everywhere
What NAP consistency means, why it matters for local SEO trust signals, and how to audit and fix mismatched business details...
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